500 wants you

by designboom and fiat
2007
5433 paticipants
shotlisted

fiat - fur

other car-brands give their customers key-tags.
if you purchase a fiat 500 you get an unisex fur diadem,
a stylish, extraordinary accessorie.
always visible while shopping in a boulevard,
sitting in a cafe, and of course driving -
fiat - fur says : hello people , i love my fiat 500!